It’s hard to believe that summer – or what passes for it in Britain – has already been and gone, leaving like a thief in the night to be replaced by a new dawn of falling rust-coloured leaves, autumn/winter clothing lines and, whisper it, *Christmas decorations*. Of course, what we are interested in here is the fact that October heralds Breast Cancer Awareness and all of the events and fundraising that goes on in the continued fight to not only make women aware of how regularly they should self-check but also what to look out for and also to find new and exciting approaches to treating it.

Each year people known in the public eye across a whole host of fields take time out to wear pink, undertake challenges and show off their breasts in the name of Breast Cancer Awareness. This year, Elizabeth Hurley, the ageless British actress, now 51 but still looking wonderful wore a striking pink dress and then a gorgeous pink blouse with trademark ribbon pin on two different occasions in LA in support of breast cancer awareness. The floral patterned lacy frock was delightful and complimented by Liz’s honey-toned hair – lustrous as ever – along with some striking gold-framed shades. Of course the salmon pink shoes were matched with an identically coloured bag that provided a lovely contrast to the richer pink of the dress and the whole ensemble was a perfect homage to the struggle for awareness of breast cancer worldwide.

The road to Russia and the current round of world cup qualifiers may not be the event that you’d most associate with Breast Cancer Awareness but Granat Xhaka of Arsenal and most importantly Switzerland is doing his level best to change all that. Under Armour, the clothing company supplying sporting undergarments to the football fraternity have already pledged to donate the proceeds of their “Power in Pink” line and campaign to the cause and Xhaka posted a picture of himself proudly holding his specially made pink boots that he is wearing for Switzerland’s two qualifiers online. Alongside the image, the Swiss also wrote these touching words in a great display of solidarity:

“Breast cancer is a horrible disease that affects entire families. Not just women – but children, husbands, mothers and fathers back home. It takes enormous strength and courage to go to battle with such an enemy every day of your life without losing hope. I’ll therefore proudly wear their fighting spirit on my boots.”

Xhaka is not alone in sporting these pink boots, with Memphis Depay (Manchester United, Netherlands), Trent Alexander Arnold (Liverpool, England Under 21) Fraser Forster (Southampton, England), Eniola Aluko (Chelsea, England W) Jonathan Tah (Bayer Leverkusen, Germany) all donning the snazzy boots over the international break.

While there are many more celebrities involved, the final word goes to American actress, glamour model and TV personality Coco Austin, who wore a devilishly decadent strapless bra in pale pink to show that she is also fully behind the cause.